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Thomas NguyenRead article
12 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
We compared 12 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.
Thomas NguyenThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
All articles — page 14
Loyalty StrategyThe Ultimate Guide to Data-Driven Loyalty Programs
Learn how data transforms loyalty programs from generic point systems into powerful engines of personalization, retention, and growth, giving brands the insight they need to build deeper customer connections.
Thomas Nguyen
How-to GuideHow To Calculate and Improve Your Loyalty Program ROI
From measuring ROI to optimizing rewards and reducing churn, this guide reveals practical strategies and key metrics to turn your loyalty program into a profitable growth engine.
Thomas Nguyen
Industry SpotlightCPG Loyalty Programs: How Top 8 Brands Drive Customer Retention
Discover how top CPG brands like Coca-Cola, Pampers, and Vinamilk use innovative loyalty programs to build direct customer relationships, drive repeat purchases, and stay ahead in today’s competitive FMCG market.
Thomas Nguyen
How-to GuideHow To Design Winning Loyalty Program Strategies
To create winning loyalty program strategies, you need to: understand customers, identify motivations, analyze competitors, give engaging rewards, choose the right loyalty program
Thomas Nguyen
Examples & InspirationBad Loyalty Programs: 4 Examples of What NOT to Do
Loyalty programs should build customer relationships but when poorly designed, they do the opposite. In this article, we uncover 4 real-world loyalty programs that backfired, frustrating users and damaging brands. Learn what went wrong and how you can avoid the same costly mistakes.
Thomas Nguyen- How-to Guide
How To Create A Loyalty Program: A Beginner Guide
This article will give you a complete guide on how to create a loyalty program with practical steps, key strategies, and successful examples to help you get off on the right foot
Thomas Nguyen 
Loyalty StrategyLoyalty Points Program Explained: How It Works, Examples & How To Create
From Starbucks to Shopify, this guide walks you through everything you need to build a high-performing point-based loyalty program. From types and benefits to real examples, setup steps, and common pitfalls to avoid.
Thomas Nguyen
Loyalty StrategyGamified Loyalty Program: Turning Rewards into Fun Experiences
From spinning wheels and earning badges to completing challenges and unlocking tiers, this guide explores how brands use gamification to boost loyalty—and how you can do the same.
Thomas Nguyen
How-to GuideWhat is a Deluxe Loyalty Program? Benefits, Examples, and How to Build
Deluxe loyalty programs offer more than just points—they create VIP experiences that keep high-value customers coming back. Learn how top brands like Marriott, Apple, and Sephora build elite programs that drive loyalty and long-term engagement.
Thomas Nguyen
Global MarketsTop 10 Loyalty Programs in Australia: Why They’re So Successful
Explore the 10 most successful loyalty programs in Australia and uncover what makes them thrive so you can take inspiration and build your own high-impact program.
Thomas Nguyen
Loyalty StrategyB2C Loyalty Program: Benefits, Types, Examples, and More
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas Nguyen
Loyalty StrategyHow Customer Engagement Loyalty Programs Drive Repeat Business
Customer engagement loyalty programs are programs that reward customers for their business, which can lead to increased engagement and repeat purchases. Let’s explore some strategies to maximize your program
Thomas Nguyen
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