12 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
We compared 12 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
We compared 12 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.

Joy and BON launched weeks apart in 2021 and hold nearly identical ratings today. Here's where the two platforms actually pull apart, plan by plan.

Growave has been live since 2014, seven years longer than Joy. Here's what each loyalty platform actually gets you at every price, feature by feature.
![Joy vs. Okendo: Which one scales with a growing store? [2026]](/_next/image/?url=https%3A%2F%2Fcdn-web.joy.so%2Fcdn%2Fimage%2F2026%2F08%2Fjoy-okendo-c32687.webp&w=3840&q=75)
Okendo doesn't gate VIP tiers or POS behind a higher plan, but Loyalty only comes bundled with Reviews, and referrals cost extra on top. Here's what that actually costs a growing store.

A feature-by-feature look at Joy and Casa, two Shopify loyalty apps, covering points, VIP tiers, referrals, analytics, and support.

Essent launched in late 2024 with a generous free plan and no visible overage pricing. Joy costs more at almost every stage but backs it with years of documented depth. Here's the real trade-off.

Toki puts VIP tiers and POS on its free plan, the most generous in this comparison series. Joy gets cheaper as your order volume grows. Here's where each one actually wins.
![Joy vs. Love Loyalty: A feature-by-feature look [2026]](/_next/image/?url=https%3A%2F%2Fcdn-web.joy.so%2Fcdn%2Fimage%2F2026%2F08%2Fjoy-love-04c8f1.webp&w=3840&q=75)
Both platforms unlock more as you move up their plans. Here's exactly what Joy and Love Loyalty include at each stage, feature by feature.
![Joy vs. LoyaltyLion: Full comparison [2026]](/_next/image/?url=https%3A%2F%2Fcdn-web.joy.so%2Fcdn%2Fimage%2F2026%2F08%2Fjoy-lion-afe39c.webp&w=3840&q=75)
A full look at what Joy and LoyaltyLion actually cost and include, from published pricing to the features that need a custom quote.

A full look at what Joy and Yotpo actually include, from self-serve pricing to the features locked behind a custom quote.
![Joy vs. Rivo: Scaling costs compared [2026]](/_next/image/?url=https%3A%2F%2Fcdn-web.joy.so%2Fcdn%2Fimage%2F2026%2F08%2Fjoy-rivo-1cd676.webp&w=3840&q=75)
A stage-by-stage look at what Joy and Rivo actually cost as your Shopify store grows, from free plans through checkout extensions.

An honest side-by-side of Joy and Smile.io, with real 2026 pricing, feature breakdowns, and a clear answer for which one fits your store.
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Brands run loyalty on Joy
Shopify App Store rating
Merchant reviews