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Shopify
Thomas NguyenRead article
12 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
We compared 12 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.
Thomas NguyenThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Loyalty Strategy — page 5
Loyalty StrategyCyber Monday vs Black Friday: Which Fits Your Business Best?
Both are among the most profitable seasons of the year, so which one should they focus on?
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Loyalty StrategyBlack Friday Marketing Strategies 2025 for Brand-Led Growth
Innovate how you reach customers to lift your BFCM AOV
Thomas Nguyen
Loyalty Strategy7 Strategies to Promote Your BFCM Loyalty Program Effectively in 2026
Discover 7 strategies to promote your BFCM loyalty program in 2026. Learn how to boost sign-ups, referrals, and customer retention with actionable tactics
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Loyalty StrategyWhy 87% of Merchants Fail at BFCM: A Strategic Analysis
The uncomfortable truth about Black Friday Cyber Monday that no one talks about, and the retention-first strategy that changes everything.
Thomas Nguyen
Loyalty Strategy3 BFCM Strategies to Turn Ad Costs into Lifetime Customers
Stop overspending on BFCM ads. Learn 3 proven BFCM customer retention strategies to turn high acquisition costs into profitable, long-term customer relationships.
Thomas Nguyen
Loyalty Strategy8 Loyalty Strategies for BFCM: How Shopify Stores Can Win Beyond Discounts (Free checklist)
Unleash loyalty strategies that help Shopify stores not only crush sales during the holiday rush, but also keep customers coming back long after the deals are gone.
Thomas Nguyen
Loyalty StrategyEarn-and-Burn Loyalty Programs: All You Need To Know
Discover how earn-and-burn loyalty programs work, why they drive customer engagement, and how to design one that boosts revenue and retention.
Thomas Nguyen
Loyalty StrategyCustomer Retention Cost: Formula & Strategies to Optimize It
Customer retention is often cheaper than acquisition, but are you managing your costs effectively? Learn how to calculate retention costs and optimize your strategy without overspending.
Thomas Nguyen
Loyalty StrategyThe Ultimate Guide to Data-Driven Loyalty Programs
Learn how data transforms loyalty programs from generic point systems into powerful engines of personalization, retention, and growth, giving brands the insight they need to build deeper customer connections.
Thomas Nguyen
Loyalty StrategyLoyalty Points Program Explained: How It Works, Examples & How To Create
From Starbucks to Shopify, this guide walks you through everything you need to build a high-performing point-based loyalty program. From types and benefits to real examples, setup steps, and common pitfalls to avoid.
Thomas Nguyen- Loyalty Strategy
Gamified Loyalty Program: Turning Rewards into Fun Experiences
From spinning wheels and earning badges to completing challenges and unlocking tiers, this guide explores how brands use gamification to boost loyalty—and how you can do the same.
Thomas Nguyen 
Loyalty StrategyB2C Loyalty Program: Benefits, Types, Examples, and More
Explore the B2C loyalty program types, benefits, examples, etc. to find the information you need for building a quality loyalty program
Thomas Nguyen
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