Membership program

Sell memberships that keep customers coming back

A Shopify membership program that unlocks ongoing savings — 25% off every order, free shipping, bonus points. Customers invest upfront, so they keep coming back to use them.

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loved by 10,000+ customers

What's included

Everything you need for paid membership

Sell memberships, unlock savings, keep customers coming back. Recurring revenue with automatic tier management.

Exclusive tier

Sell savings that keep customers coming back

Customers pay $9.99/month and unlock 25% off every order, free shipping, and bonus points. They've invested in their future savings — the more they shop, the more they save. That's the flywheel.

Buy-in VIP — customers purchase a membership product to join. Not earned by points — bought for the savings.

Earn or buy your way up — run earned tiers alongside paid ones. Some tiers by spending, others by purchasing membership.

Instant activation — the moment a customer buys the membership, they unlock all tier perks immediately.

Auto-revoke on cancel — membership cancelled or expired? Tier and perks are removed automatically.

Joy exclusive tier — paid VIP membership like Amazon Prime, manual-only tier assignment

Tier perks

Perks that make membership worth paying for

Members get the full perk stack — point multipliers, free shipping, percentage discounts, entry rewards. Same powerful system as VIP tiers, activated by purchase instead of points earned.

Point multipliers — members earn 2x, 3x, or more on every purchase. Rewards compound fast.

Free shipping via Shopify Functions — native free shipping discount applied automatically at checkout. No workarounds.

Percentage discounts — automatic member-only pricing powered by Shopify Functions. Works at checkout.

Entry rewards — bonus points or store credit gifted the moment they join the exclusive tier.

All touchpoints included — widget, product page, loyalty page, account page — membership status visible everywhere.

Membership plans

Link products to tiers with flexible billing

Create a membership product in Shopify, link it to an exclusive tier. Monthly, annual, or one-time payment — customers buy the product and Joy assigns the tier automatically. Cancel? Tier revokes.

Membership as a product — create a Shopify product for your membership. Customers add it to cart and check out like anything else.

Monthly or annual — recurring billing through Joy Subscription. Cancel anytime or lock in annual savings.

Auto-assign on purchase — customer buys the membership, Joy assigns the exclusive tier instantly. Zero manual work.

Lifecycle management — membership paused, cancelled, or payment failed? Tier status updates automatically.

The psychology works — customers who pay for membership shop more often to "get their money's worth."

Joy membership plans — link products to exclusive tiers with flexible billing options

Joy Subscription

One place for all your subscriptions

Joy Subscription handles recurring billing for memberships, product subscriptions, and replenishment — all in one app. No need for ReCharge or Bold when Joy handles everything natively.

1-click connect — Joy Loyalty and Joy Subscription work together seamlessly. Connect from the dashboard, plans sync instantly.

All subscriptions, one app — membership plans, product subscriptions, replenishment — manage everything in Joy Subscription.

Free Advanced upgrade — Joy Loyalty Advanced users get Joy Subscription Advanced for free. No double charge.

Storefront widget — subscription widget on product pages lets customers subscribe and join a tier in one step.

Already using another app? — Recharge, Skio, or Bold users can still set up membership via Shopify Flow.

Frequently asked questions

How does Joy's membership program work?

You create a membership product in your Shopify store — customers buy it to join an exclusive VIP tier. Once they're a member, they unlock ongoing savings: discounts on every order, free shipping, point multipliers. They've invested in future savings, so they keep coming back to use them.

What's the difference between earned VIP tiers and paid membership?

Earned VIP tiers are unlocked through spending or accumulating points — they're free. Paid membership tiers require purchasing a membership. You can run both simultaneously — some tiers earned by loyalty, others bought for instant access to premium perks.

What happens when a membership expires or is cancelled?

Joy automatically removes the customer from the exclusive tier and revokes all associated perks. If a recurring payment fails, the membership is paused until payment recovers. No manual intervention needed.

Why would a customer pay for membership?

Because they're buying future savings. A $9.99/month membership that gives 25% off every order pays for itself after one purchase. Customers who buy memberships have a reason to keep shopping with you — they've already invested in the savings.

Do I need Joy Subscription to run memberships?

Joy Subscription handles the recurring billing — membership, product subscriptions, and replenishment in one place. Connect with one click and plans sync automatically. Already using Recharge, Skio, or Bold? You can set up membership via Shopify Flow instead.

How do membership perks work at checkout?

Perks like percentage discounts and free shipping are applied automatically at checkout using Shopify Functions. Members see their special pricing without entering discount codes — it just works.