Joy vs. BON
Why merchants choose Joy for a complete loyalty toolkit
Compare Joy with BON and see why thousands of merchants choose us for enterprise-grade loyalty at a fraction of the cost.
Thousands of leading brands migrated and see significant recovery
App store rating
10.000+
Active Merchants
Built exclusively for Shopify
Joy vs. BON
A side-by-side look at features, pricing, and usage limits.
Pricing (max)
Usage (max)
VIP tier system
Reward rules
Membership
Social Rewards
Wallet passes
On-site touchpoints
Checkout integration
Cart drawer redemption
Integrations
Analytics
Custom API
On-demand customization
Support
How Joy and BON compare for Shopify merchants
BON and Joy are both dedicated Shopify loyalty platforms. Beyond the pricing model difference, Joy includes features BON has not built: paid membership, Apple/Google Wallet passes, Instagram story detection, and cart drawer redemption. For brands that need a complete loyalty feature set, Joy covers more ground.
1. Pricing Model
BON runs on a transaction fee model with no fixed order cap. Joy charges per order above the monthly limit. Which model works better depends on your volume and how predictable you want your costs to be.
2. Membership and Wallet Passes
Joy supports paid membership programs and Apple/Google Wallet passes out of the box. BON does not offer either. For merchants who want a premium loyalty tier or a mobile touchpoint via wallet, these features would require a separate solution on BON.
3. Social Rewards
Joy detects Instagram story mentions, comments, and follows and rewards them automatically. BON supports basic social following rewards but does not include Instagram story detection. For brands active on Instagram, this is a meaningful gap.
4. On-Site Reach and Cart Redemption
Joy covers 30+ touchpoints across the store including cart drawer, checkout, POS, and product pages. Joy also lets customers redeem points directly in the cart. BON does not support cart drawer redemption.
Pots & Pans Pie Co. recovered 10% sales in 2 months
Pots and Pans Pie Co. migrated 14,000+ loyalty members to Joy with zero data loss. After evaluating 13 apps, they chose Joy for its migration support and depth of features, recovering 10% in revenue within two months.
Learn moreloyalty members migrated
revenue growth in 2 months
evaluating apps vs Joy
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See Our Dedication to Help Brands Move
We are committed to help you migrate while your data remains secured and your sales gets recovered promptly
1,000+
Brands Successfully Migrated to Joy
10%
Average Sales Recovery Within First 2 Months
2 Weeks
Average Time to Launch Your New Program
Join Industry Leaders Who Chose Joy to Drive Growth
What Makes Joy Stand Out
Four capabilities competitors struggle to match - built for modern Shopify merchants
Reward Programs
Flexible points earning for purchases, reviews, birthdays, social actions and more - with anti-cheat controls built in.
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Membership
Offer paid membership plans with exclusive perks, members-only discounts, and tiered benefits that drive recurring revenue.
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Social Rewards
Automatically reward customers for Instagram story mentions, follows, comments, and reviews - turning UGC into loyalty.
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Wallet Passes
Let customers carry their loyalty card in Apple Wallet or Google Wallet with real-time point updates and push notifications.
Read moreNeed help switching to Joy?
Our team handles the full migration — points, members, program setup — with zero disruption. Book a demo and we'll walk you through the switch.
