You run a free gift program. 50 mugs in stock. You announce it to your list. Customers love it.
By end of day, 300 people have redeemed it.
There was no cap. There was no sold-out state. There was just you — manually disabling the program three hours too late, a support inbox full of "why isn't my coupon working," and 250 mugs you don't have.
Scarcity is one of the most powerful forces in loyalty. But scarcity only works if you can enforce it.
Until now, Joy's redeeming programs had per-customer limits but no total cap. That changes now.
Set the number. Joy does the rest.
Every redeeming program — Discount, Free Gift, Free Shipping — now has a Total Redemption Limit setting. Enter the number. Joy counts every completed redeem in real time. When the cap is reached, the reward shows as Sold out in the loyalty widget. No manual disabling. No broken coupon codes. No disappointed customers.
You also get a live Current total of redemptions counter in the admin — so you're never guessing where you stand. When you restock, hit Reset and the program opens again immediately.
How to set it up
Step 1 — Go to Reward programs → Redeeming programs and open any program.
Step 2 — Scroll to the Redemption limit card. Select Redemption limit (not No limitation).
Step 3 — Enter your Program total limitation. For example: 50.
Step 4 — Optionally check Each customer's limit to layer a per-customer cap on top of the total.
Step 5 — Save. Joy starts counting from that moment.
Only completed redemptions count. Pending or failed redeems don't consume a slot. Total redemption limits are available on all Joy plans.
A reward that can run out is worth chasing
A reward customers can always get is a discount. A reward that can run out is a privilege.
The difference isn't the value of the reward. It's the psychology around it.
Customers who see "47 of 50 claimed" act faster. Customers who see "Sold out" remember there was something worth wanting. Both states work in your favor — one creates urgency, the other creates aspiration. This is the principle behind limited-edition product drops, applied directly to your loyalty program.
No more running out of stock silently. No more emergency disable-the-program messages on a Saturday. Your storefront handles it on its own — the right message, at the right moment, zero effort on your end.
The loyalty program that knows when to say sold out
We built this because loyalty programs that feel infinite feel worthless. When every reward is always available, there's no reason to act now — or ever.
The stores that retain customers best don't give everything away. They make the right things feel earned.
Set the cap. Create the moment. Let it run.
Ready to turn retention into real growth?
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