Your gold tier customers hit their birthday month. They open your store. They're in a buying mood — it's their birthday, they want to treat themselves.
Your loyalty program has nothing special to say to them.
Meanwhile, you're manually updating your Member Exclusive Discount every month. Copying the same settings. Changing the dates. Turning it on. Remembering to turn it off. Running the same routine for 12 months a year, for every recurring promotion you want to run.
A birthday discount you have to manually configure for each customer isn't a birthday discount. It's a chore.
That changes now.
