Turn Instagram comments into rewards — automatically
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Read articles about product updates and learn how to grow your business with Joy's loyalty program.

Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.

Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.

Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.

Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.

Four frictionless login methods now live in the Joy widget. Shop App for everyone, Google and Facebook for Shopify Plus — all without leaving the page.

Staff generates a QR code in Shopify POS. Customer scans. Wallet pass added in under 30 seconds. The fastest in-store loyalty enrollment ever built.
Loyalty notifications via Apple & Google Wallet — points earned, tier changes, expiry alerts. Straight to customers' lock screens, no app needed.
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.

VIP tiers can now calculate based on number of orders, not just points or spending. Reward your most frequent shoppers.