Not every customer is a loyalty member. Now you can tell the difference.

Your loyalty program has 6,000 members. Your Klaviyo list has 22,000 contacts.

Every month you send the same loyalty email to all of them — points reminders, VIP tier updates, referral nudges — because you genuinely can't tell who has engaged with your loyalty program and who just has a Shopify account from a purchase two years ago.

The open rates are 18%. The unsubscribes are creeping up. You're burning through your list to reach the people who actually care, and you're losing the rest in the process.

The data exists. It's just not where you need it.

That changes now.

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A tag that means something

Joy now watches every loyalty touchpoint on your storefront. The moment a customer taps Join program, Sign up, or Sign in — in the widget, on your loyalty page, product page, cart drawer, checkout, or thank you page — Joy adds a tag to their Shopify customer profile.

Default tag: Joy loyalty member. You can customize it, or add multiple tags. Every tag you configure gets applied the moment the customer acts.

That tag is real signal. Not "visited the homepage" signal. Not "opened an email" signal. "This person went to my loyalty program and took an action" signal.

Once it's in Shopify, it syncs to Klaviyo through your standard integration. From there, you build the segment you've always wanted: customers who are genuinely invested in your loyalty program.

Every touchpoint, covered

• Widget — the floating loyalty widget on any page
• Loyalty page — your standalone rewards page
• Product page — loyalty block embedded in product pages
• Cart drawer — loyalty block in the cart
• Checkout — loyalty block at checkout
• Thank you page — post-purchase loyalty block

To set it up

Step 1 — Go to Settings → Additional features.

Step 2 — Find Auto-tag engaged loyalty members and click Turn on.

Step 3 — Enter your tag name. Default is Joy loyalty member. Add multiple tags if needed.

Step 4 — Save. Joy starts tagging from that moment forward.

Available on all Joy plans. Tagging is not retroactive — it applies from the moment you turn it on.

📖 Read the full setup guide →

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What 6,000 real members looks like in Klaviyo

Create a Klaviyo segment: Shopify Tag = Joy loyalty member. That's your real loyalty audience — not your full list, not an approximation.

Send them a loyalty-specific campaign. Suppress them from your general broadcast. Trigger a welcome flow the moment they join. Use the tag as a qualifier for any automation that should only fire for real participants.

Stores that segment by loyalty engagement see 40–60% open rates on loyalty emails. The difference isn't the content. It's the list.

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Loyalty that knows who it's talking to

We believe loyalty programs should get more personal over time, not less. Sending a points reminder to someone who has never interacted with your program isn't personal — it's noise. And noise trains people to tune you out.

The tag is small. What you build with it isn't.

Turn it on once. Let it run. Your loyalty segment is building itself.